Integrated trade promotion management and sales planning in one platform

Design and track promotions in an easy-to-use interface, designed to boost sales productivity

Discover Arker

TPM

Trade promotion lifecycle management for TPRs (temporary price reductions) and Non-TPRs

SALES PLANNING

Build sales forecast and promotion plans to meet specific goals, and to track sales execution

PRE & POST ROI ANALYSIS

Optimize your promotions ROI and support Sales, RGM, and Finance decision-making

ONE SOURCE OF TRUTH

Bring all relevant data into one platform to provide stakeholders visibility to key business metrics

We are proud of supporting some of the best CPG brands

What is Arker ?

Arker’s platform is tailored to help CPG companies simplifying the end-to-end management of their sales planning and trade promotion lifecycle. It has been designed to support the Sales and Revenue Growth Management teams increase their productivity and optimize their promotion investments.

Topline AOP planning – Integrate sales and trade promotion planning and execution in the same tool. Arker offers an end-to-end platform designed specifically for Sales and RGM with a friendly user interface.

Effective trade promotions – Ensure that temporary price reduction promotions (TPRs) follow guardrails designed to meet your strategic objectives. Arker offers workflows to give you visibility and control along the entire promotion lifecycle.

Pre and Post promotion ROI KPI – Make better decisions when doing sales planning and negotiating with customers. Arker helps you understand how volume and price points impact the return on your promotion investments.

One source of truth – Consolidate all information relevant to sales and trade promotion to help you identify the best performing customers, categories and products, to create the most effective strategies

Improve cash-flow and speed-up deductions disputes – Centralize promotion deductions documentation and have it readily available to resolve any potential settlement disputes.

Arker’s toolkit can assist in managing long term agreements, define baseline sales forecasts, analyze and optimize your investments.

TESTIMONIALS

Our customers are our best reference

Luiz Barreto Bisneto Corporate Revenue Management Manager at M. Dias Branco

“With Arker we can design the right trade terms and manage our promotions in a way that allows us to maximize the return on our commercial investments. It has given us more control on our initiatives and has improved our ability to manage our pricing and revenue. We have improved our results thanks to the flexibility of the tool and how it helps us do a more efficient resource allocation.”

Fernando Henrique Martins Revenue Growth Management at Bimbo Brasil

“Arker has made our day-to-day tasks much easier. The entire process to manage promotions has been fine-tuned. Now, our customers and we have visibility to and control of what is happening with all our promotion investments.”

Fabio Rocha Revenue Management of PepsiCo in Latin America

“Arker’s TPM platform has helped us automate the entire trade promotion lifecycle; from the design and planning to the execution and auditing of our trade agreements.”

UNLEASH YOUR SALES PRODUCTIVITY

Stop wasting time moving between various systems and unproductive spreadsheets

Connect SALES + RGM + FINANCE, use workflows to manage the entire promotion lifecycle, create alerts, set promotion guardrails, delegate tasks, and analyze all relevant business information in one platform.

Arker has been designed to allow companies improve collaboration to easily build sales plans, and to quickly adapt to market volatility driven by price changes, or by disruptions in supply and demand.

With Arker, every person, at every area, at every level has readily available the right information and analytical tools to make the best decisions.

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