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What is Arker ?
Arker’s platform is tailored to help CPG companies simplifying the end-to-end management of their sales planning and trade promotion lifecycle. It has been designed to support the Sales and Revenue Growth Management teams increase their productivity and optimize their promotion investments.
Topline AOP planning – Integrate sales and trade promotion planning and execution in the same tool. Arker offers an end-to-end platform designed specifically for Sales and RGM with a friendly user interface.
Effective trade promotions – Ensure that temporary price reduction promotions (TPRs) follow guardrails designed to meet your strategic objectives. Arker offers workflows to give you visibility and control along the entire promotion lifecycle.
Pre and Post promotion ROI KPI – Make better decisions when doing sales planning and negotiating with customers. Arker helps you understand how volume and price points impact the return on your promotion investments.
One source of truth – Consolidate all information relevant to sales and trade promotion to help you identify the best performing customers, categories and products, to create the most effective strategies
Improve cash-flow and speed-up deductions disputes – Centralize promotion deductions documentation and have it readily available to resolve any potential settlement disputes.
Arker’s toolkit can assist in managing long term agreements, define baseline sales forecasts, analyze and optimize your investments.
Our customers are our best reference
“With Arker we can design the right trade terms and manage our promotions in a way that allows us to maximize the return on our commercial investments. It has given us more control on our initiatives and has improved our ability to manage our pricing and revenue. We have improved our results thanks to the flexibility of the tool and how it helps us do a more efficient resource allocation.”
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